Sunday, September 11, 2011

New beginnings…

Starting September 21, 2011 Jodi Luby & Company will officially be based on beautiful Twin Lakes, in Salisbury, CT. After a lifetime in NYC I've decided to take full advantage of my ability to work from anywhere and greatly improve my office view, which will now overlook the lake and Berkshires. I will continue to serve my wonderful clients like Condé Nast and Time Inc. all over the country from California to Alabama to New York, with the same expertise and commitment, only perhaps without the stress of NYC in the background.

It has been a busy summer preparing for the move, but I still managed to produce some fun projects, including some new cookbook promotions for Southern Living/Time Inc. for the Southern Living Annual Cookbook and Christmas With Southern Living. Tasty!

Southern Living Annual Recipes 2011
Christmas With Southern Living
In addition, there will be a lot more drawing and portraiture in the future. Recent work includes the Meucke brothers Liam and Theo, to be followed soon by their sister Celilia.

More to come! Happy Fall.

The positive feedback from recent projects is rolling in. The redesigned is generating a 15% increase in response overall and 20% uptick in linked sales. The new format offers much more product placement and accessibility. The layout is proving to be flexible and functional. The combination, supported by Tim's excellent photography, is making for a winning combination.
The first mailing of the magalog direct mail piece was so successful that they are following up with an increased mailing of nearly a quarter of a million pieces. This was a piece Jodi Luby & Company created from concept through production in conjunction with the in-house writer, in addition to the 24 page slim jim magalog, an online interactive 'catalog' was also created.


Meanwhile, the websites and cookbooks must go on…current projects include the new and improved work in progress website, complete with new logo, new look and photography (some interior shots are by Jodi Luby, dusting off my photographer's hat). 

Simultaneously, (and in complete contrast) after creating a winning control last year, our second direct mail piece for the Oxmoor House/Gooseberry Patch Family Favorites cookbook is currently in production. And it's never too early to start thinking about Christmas—also in production is the update direct mail promotion for Christmas with Southern Living book, to be released in June.